I worked on the Madhappy project as the UX/UI Designer to improve the site's functionality
Our client's main issue was that pages weren't easily shareable, for a clothing company such as Madhappy; product pages being easily shareable delivers great value. My design work mainly focused on solving this issue. Additionally I also made sure that the cart icon is always visible and was paired with an easy "add to cart" and one-click checkout.
A lot of focus was given into making sure the cart/bag icon was always visible on the header for easy access where users would be directed to the checkout page.
The client's requirements included a specific concept for the product page and it's functionality - to deliver on this requirement, I carried out a deep research sprint into how different websites to see how other brands would show their filters on the collection page.
The outcome was a collection page which has a simple filter to navigate on the top of the products.