case study
concept design
Howlin' Rays
Summary
A seamless, yet sophisticated design for users who love Nashville style chicken and are interested in navigating through an interactive fun site with parallax scrolling.
visit project
All work done at SeedCMS

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As the UI Designer working on Howlin' Ray's new website, the main problem I was focused on solving was putting together the sections on the homepage and making the new live site creative and interesting and not commercial looking.

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I had to focus mostly on the homepage, by researching different restaurant websites that were unique and followed contrasting and strong branding such as Howlin' Ray's.

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This research and the process of brainstorming different ideas on how to bring together the brand in a creative fashion resulted in me caming up with two different homepage concepts.

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concept 01

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concept 02