case study
concept design
Howlin' Rays
A seamless, yet sophisticated design for users who love Nashville style chicken and are interested in navigating through an interactive fun site with parallax scrolling.
visit project
All work done at SeedCMS

As the UI Designer working on Howlin' Ray's new website, the main problem I was focused on solving was putting together the sections on the homepage and making the new live site creative and interesting and not commercial looking.

I had to focus mostly on the homepage, by researching different restaurant websites that were unique and followed contrasting and strong branding such as Howlin' Ray's.

This research and the process of brainstorming different ideas on how to bring together the brand in a creative fashion resulted in me caming up with two different homepage concepts.

concept 01

concept 02